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Which Article 50 transparency duties apply to your AI?

EU AI Act Article 50 has applied since 2 August 2026 to deployers as well as providers. Answer a few questions to see which paragraphs apply.

About your AI system

Does it talk directly with people, customers or staff (chatbot, voice assistant, agent)?

Article 50(1): say it is an AI unless that is obvious.

Does it generate text, images, audio or video?

Article 50(2): mark outputs so machines can detect them.

Does it recognise emotions?

Article 50(3): the deployer must tell the people exposed to it. It is also a high-risk use under Annex III and is prohibited in the workplace and in education institutions, except for medical or safety reasons.

Does it sort people by biometric traits?

Article 50(3): the deployer must tell the people exposed to it. It is also a high-risk use under Annex III and is prohibited when it infers sensitive traits.

Does it create or alter deep fakes (image, audio or video)?

Article 50(4): say it is artificially generated.

Does it publish AI-written text on matters of public interest?

Article 50(4): disclose it, unless it has undergone human review or editorial control and someone holds editorial responsibility for it.

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What Article 50 requires paragraph by paragraph

Each paragraph sets one duty and names who carries it. This is the table your result fills in.

The duties of Article 50 paragraph by paragraph
ParagraphWhat must be doneWho must do itApplies since
Article 50(1)Tell people they are talking to an AI, unless it is obviousProvider (who builds it, or has it built, under its own name)
Article 50(2)Mark AI-generated content so machines can detect itMarking deadline: For systems placed on the market before 2 August 2026. Systems placed on the market since that date must mark their outputs now.Provider (who builds it, or has it built, under its own name)
Article 50(3)Tell people exposed to emotion recognition or biometric categorisationDeployer (who uses it)
Article 50(4)Disclose that image, audio or video is an AI-made deep fakeDeployer (who uses it)
Article 50(4)Disclose AI-generated text published to inform the public on matters of public interest, unless it has undergone human review or editorial control and a natural or legal person holds editorial responsibilityDeployer (who uses it)
Article 50(5)Make the disclosure clear and distinguishable, accessible, and no later than the first interaction or exposureProvider and deployer

Provider or deployer: who carries each duty

Paragraphs 1 and 2 bind the provider: the organisation that develops the system, or has it developed, and places it on the market or puts it into service under its own name. Paragraphs 3 and 4 bind the deployer, the organisation that uses the system under its own authority. Paragraph 5 binds both.

A company that uses a vendor’s assistant under the vendor’s name is its deployer. A company that has a chatbot built for it, or builds one on a general-purpose model, and runs it under its own name is its provider (Article 3(3)), and carries paragraphs 1 and 2 itself. The safest reading is to treat the duties you can influence as yours.

What changes on 2 December 2026

Article 50 has applied since 2 August 2026. Systems placed on the market before that date have until 2 December 2026 to mark their outputs in a machine-readable way under paragraph 2. The same day, two new prohibitions in Article 5 apply.

The Commission Guidelines on Article 50 (20 July 2026) explain the duties, and the Code of Practice on AI-Generated Content (10 June 2026) describes how to mark. The Code of Practice is voluntary. A provider that does not follow it must show another way the marking duty is met.

Find the duties and then test them

This check says which Article 50 duties apply. A pilot shows whether your live agent meets them and ends with a signed evidence pack.

Pilot

  • One agent from end to end
  • Ends with a walkthrough of the evidence pack with your risk and compliance leads
  • Credited against the first year